Brand Development

Having developed strong publisher and customer relationships, The Licensing Agency has the ability to create and implement creative brand licensing plans to better position brands in a competitive environment. We look to leverage the investment our clients have made in developing a brand by communicating the product attributes in a compelling way.

The Licensing Agency brand development team can handle all aspects of brand enhancement and extension from brand analysis and strategy to the implementation and management of a successful
licensing program. We are dedicated to working in full partnership to ensure a property delivers maximum benefit for both the Licensors and Licensees.

Our offering:

Development of Brand Strategy

- Analysis of the company and brand’s market and assets
- Definition of the essence of the brand’s positioning and potential market sectors
- Defining measurable communication objectives

Creative design, Artwork

- Brand extension strategy
- Creative brand artwork and logo development
- Products, packaging and POS material design
- Creation of communication campaigns

 Licensing project planning

- Copyright management
- Key activities and media,
- Selection of manufacturers and distributors
- Negotiating, implementing and managing contracts

Licensing program management

- Quality control
- Overseeing of operations, market penetration research
- Royalty reporting and monitored activity
- Identification of key factors for continuous improvement