• Premium content for top brands
    The Licensing Agency (TLA) is the leading provider of digital content for marketing, promotions and licensing - sourcing quality media from categories including film, TV series, music, video games, software, mobile apps, eBooks and audio books.
  • Sony Ericsson DVD Promotion
    Sony Ericsson, one of the top, global, mobile phone manufacturers worldwide, tied to the well established, exciting and glamorous license Sex and the City 2, offering a free DVD copy of the blockbuster with its new Spiro™ handset.
  • Edenred™ Rewards Portal
    World leader in its market for more than 50 years, Edenred™ (formerly Accor Services™) is now offering under its Ticket Compliments brand name an all digital reward catalog, offering millions of premium content including music, games and software, mobile apps, eBooks and audio books.
  • Melitta Kaffee™ Film Promotion
    Melitta Kaffee™ proposed an extraordinary movie promotion combining 3 mechanisms - DVD hard-bundles ("Bridget Jones' Diary", "Breakfast at Tiffanys" and "The Breakfast Club"), cinema vouchers and a trip to Hollywood for the movie premiere of "Morning Glory" starring Harrison Ford and Diane Keaton.
  • Tien 21™ 2010 Football promotion
    To celebrate the most popular and expected football event worldwide held in South Africa last summer, Tien21™ offered a free DVD with the best goals and highlights from the qualifying games, and exclusive interviews when purchasing products from their stores.

Our Services

Digital Sales Promotions

The Licensing Agency is a leading provider of digital entertainment content for the promotional market worldwide. With offices spread across the globe, we access any entertainment content
including the latest film content, emerging and established musical artists, the best-selling video
games and software, mobile phone, eBook and audio book publishers to provide the deepest
engagement and brand devotion.

Content Licensing

Looking for a compelling character or key license to tie-to? Our experienced professionals will guide you through the complex legal process to ensure you make the most out of your licensing agreement.

Theatrical Partnerships

Benefit from the strong marketing power of major film studios tying your brand to the latest Theatrical and Home Entertainment releases. Learn the secrets of accessing all the co-marketing opportunities and leverage your brand’s image with a compelling promotion offering a great ROI.


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The Licensing Agency delivers innovative TV shows, commercials and other video programming for entertainment, commercial solutions and brand enhancement programs.

Loyalty Rewards Solutions

the first club™ – Modern and innovative approach to rewards. 100% customizable and easy to plug into any existing program and web site, delivering instantly downloadable premium content to most devices worldwide. Perfect for loyalty programs, sales promotions and corporate incentives.

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Brand Development

The Licensing Agency provides creative brand licensing management solutions, enhancing brand awareness and adding value. Our expertise lies in the entertainment, sports, video game and
animation industries. Contact us to see how we can help you reach your goals.