Source: www.marketingweek.co.uk Time to brush up on your floor play? Retailers could be throwing money away on their brand communications because a third of customers are turned off by the in-store experience, according to exclusive research. And this is being exacerbated by online channels raising shoppers’ expectations. By Lucy Handley Today’s retailers are under exceptional strain. Rising commodity prices, a post-recession environment and competing with widespread discounting means shops are

Source:  www.tech-seeker.com Promotional incentive- what exactly does that term mean?  If you look in Wikipedia, you won’t find anything.  I guess that means that the definition is still up for grabs and that the definition is whatever you want it to be.  For us, promotional incentives are simple.  They are not personalized pens or “gimme” hats.  Promotional incentives are what marketers give you to build and maintain brand loyalty. Prime promotional incentive programs include free bread from Sa

Source: www.Utalkmarketing.com By Denis Huré, CEO, and Jill Goldworn, president and co-founder of the first club™ There is no doubt that loyalty programmes are on the rise today. In the US alone, there are 1.8 billion individual memberships in loyalty programmes (source: Colloquy.com), everything from airlines to convenience stores to cinemas. In light of this huge number, the general perception is that consumers are happy to join loyalty programmes – eager to enjoy the added rewards that come w

Mar 9, 2011 Source: www.utalkmarketing.com As the primary controller of the family finances, mums make around 97% of the weekly purchasing decisions for their families. With an estimated 19 million mums in the UK it is clearly in the interest of brands to ensure their marketing strategies, products and services are meeting their needs and expectations. To find out what mums really want from brands, we must be willing to connect with them in their natural environment, in the course of their day-t

Give Loyalty Program Members What They Want, When They Want It with Digital Content Los Angeles, February 09, 2011 – Airlines, Hotels, and Retailers take notice: the popularity of loyalty programs is growing; but so is the dissatisfaction over program benefits and rewards when it comes to the high number of points or miles necessary for redemption, and rewards that consumers recognize to be valuable. Brands must understand this new evolution of loyalty consumer demand, and a new whitepaper from

The Licensing Agency, Inc. (TLA) announced today its new partnership with the Canadian-based licensing and promotions agency, Kanu Inc. They will bring TLA’s range of services including TheFirstClub.com to Canada reinforcing TLA’s strong presence in North America. Based in Toronto, Kanu Inc. was founded in 2010 by veterans of the video game industry and Canadian retail business. They provide licensing, promotional and loyalty solutions, a perfect match to TLA’s core services. The Canadian agency