Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency is an international marketing services agency specializing in licensing, digital promotions, loyalty solutions and brand development.

In addition to representing publishers in the video game, film, TV, music, software and mobile entertainment industries, TLA represents international brands and organizations in their efforts to enhance their brand recognition and brand extension, as well as assisting them in locating the right partners to successfully commercialize their brands.

2010
TLA expands to Canada partnering with Kanu Inc., into Turkish market with new partnership with Colorbar Media and to Spain partnering with FiveRooms.

2009
TLA launches a full range of download services: www.thefirstclub.net.

2008
TLA anchors its present in Americas partnering with a Caribbean communication agency: Caret Communication.

2006
TLA creates two new divisions - its web design and creative technology division and its TV Production division – in order to expand its services to its clients.

2004
TLA opens its Central European office in Munich, Germany. TLA Germany is later established in Hamburg as a separate business unit.

2003
In July, the Brand Management division is officially incorporated. In October, The Licensing Agency opens its French office in Paris.

2002
Jill Goldworn and Denis Huré create TLA International Licensing Ltd - based in Ireland. The company opens offices in both the US and the UK.