Premium content for top brands
The Licensing Agency (TLA) is the leading provider of digital content for marketing, promotions and licensing - sourcing quality media from categories including film, TV series, music, video games, software, mobile apps, eBooks and audio books.
Sony Ericsson DVD Promotion
Sony Ericsson, one of the top, global, mobile phone manufacturers worldwide, tied to the well established, exciting and glamorous license Sex and the City 2, offering a free DVD copy of the blockbuster with its new Spiro™ handset.
Edenred™ Rewards Portal
World leader in its market for more than 50 years, Edenred™ (formerly Accor Services™) is now offering under its Ticket Compliments brand name an all digital reward catalog, offering millions of premium content including music, games and software, mobile apps, eBooks and audio books.
Melitta Kaffee™ Film Promotion
Melitta Kaffee™ proposed an extraordinary movie promotion combining 3 mechanisms - DVD hard-bundles ("Bridget Jones' Diary", "Breakfast at Tiffanys" and "The Breakfast Club"), cinema vouchers and a trip to Hollywood for the movie premiere of "Morning Glory" starring Harrison Ford and Diane Keaton.
Tien 21™ 2010 Football promotion
To celebrate the most popular and expected football event worldwide held in South Africa last summer, Tien21™ offered a free DVD with the best goals and highlights from the qualifying games, and exclusive interviews when purchasing products from their stores.

Welcome

The Licensing Agency provides Brands and CPG companies access to the world of entertainment through a vast range of services that include content licensing, sales promotions, theatrical partnerships, branded download reward portals and brand development solutions

We are one of a select few global leading marketing specialists partnered with major Hollywood studios, music labels, video game publishers and mobile content providers offering our clients unique, entertaining and trendsetting promotions to guarantee ROI and customer engagement.

Our Services

Digital
Sales Promotions

The Licensing Agency is a leading provider of digital entertainment content for the promotional market worldwide.

Content Licensing

Looking for a compelling character or key license to tie-to? Our experienced professionals will guide you through the entire process, from concept development, partnership strategy to negotiation of the licensing deals.

Theatrical
partnerships

Brands will benefit from the strong marketing power of major film studios by tying branded entertainment promotions to the latest Theatrical and Home Entertainment releases.

Digital Rewards Solution

the first club™ loyalty solution gives Corporate Loyalty Programs and Consumer Promotions the ability to increase customer loyalty, by offering millions of choices of the latest instant entertainment rewards, through an extensive catalogue of downloadable digital content to most any device worldwide.

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TV Production & Distribution

We deliver innovative TV specials, commercials and other video programming for entertainment, promotional tie-ins, commercial solutions and brand development.

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Brand development

We aim to provide the most creative brand licensing management solutions, enhancing brand awareness and adding value.